Coronavirus namesake playing situational marketing

The owner of a chain of Omicron ophthalmology clinics Aleksandr Padar used the new COVID variant for marketing purposes. He filed a lawsuit against the World Health Organisation (WHO), blaming it on the fact that the homonym COVID variant created huge reputational risks for him. Surveyed ADPASS experts regret not having a company with the word Omicron in its name: on the threshold of the fifth wave of coronavirus this would allow them to substantially save their efforts and resources on promotion.

«International organisations sometimes become a party to a litigation, but in overwhelming majority of cases such decisions are made in their favour», — states Attorney of International Economic Compliance of ART DE LEX Marat Samarsky.

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